Helping businesses grow and enter new markets.
Strategic advice and hands-on commercial execution across market entry, partnerships and sales leadership in the Nordics and Europe.
Get in touch25 years in the industry · Active across the Nordics · Experience leading procurements across the EU
Previously at
- Zurich
- Gjensidige
- Cigna
- Aon
- SEB
- BNP Paribas
- GE
Practice areas
I work with growth-stage companies and management teams on strategic partnerships, new offerings and new markets.
- 01
Market entry and international expansion
I help companies build their presence in new markets across the Nordics and Europe. The work can include market strategy, commercial priorities and establishing the right business relationships. I work with international companies across industries, including MGAs, and with American companies looking to gain a foothold in the Nordics.
- 02
Strategic partnerships and business development
I help companies develop strategic partnerships and commercial offerings that support their growth. The focus is on identifying relevant collaborations, developing business opportunities and putting partnership strategies into practice.
- 03
Sales leadership and commercial execution
I support leadership teams on sales strategy, commercial development and execution. Depending on the assignment, I can take an active operational role in implementing plans, developing partnerships and driving commercial initiatives forward.
About me
Selected roles
- Head of Partner BusinessZurich
- Head of Partner BusinessGjensidige
- Head of SalesCigna
- Client PartnerAon
My background is operational. I have built and led sales and partnerships in large international companies, often American companies that want to grow in the Nordics.
I have worked actively across the Nordics and with markets including the UK, Spain and the Netherlands, and have experience leading procurements across the EU. I have sat on both sides of the table, both as a business leader in banking and, in previous roles, as a supplier with banks such as Nordea, Swedbank and Santander Consumer Bank as customers.
As Client Partner at Aon, I worked with the management teams of global listed companies on their risks. That gives me a good understanding of how decisions are made in large organizations and what it takes to get in.
Alongside advisory work, I am a co-owner of early-stage companies in health and medtech.
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